Men Marketing to Women: Who’s the Biggest Demographic in Tech Consumerism?
By Marilyn Nagel Here in Silicon Valley, there’s a daily buzz of who’s come out with the latest tech gadget, what the cutting edge functionalities are, and how it has made consumers’ lives easier with the click of a button or the tap of a screen. But in certain circles, there’s an even greater buzz regarding how these products are being marketed. There’s a never-ending conversation: Who’s got the best viral campaign, and how has it affected sales? It was with great interest that I read an article in The...
read moreCreate a Winning Mobile Engagement Strategy
By Ethan Alexander Whether listening to music, browsing the web, tweeting, or chatting, it seems that more and more, the go-to device is a smartphone or tablet. In fact, according to a recent comScore report, almost 52% of adults in the United States own a smartphone. And 65% of consumers cited the tablet as one of their primary devices for online shopping in a recent LivePerson survey. Because mobile devices continue to play an increasingly important role in our daily lives, it is no surprise that the m-commerce market opportunity continues...
read moreVoice One Announces a Special Webinar for the Debt Collection Industry with Greenspoon Marder, PA
Voice One will present a complimentary Webinar featuring Christopher P. Meier, a regulatory compliance attorney from the law firm of Greenspoon Marder, PA on Thursday, June 27 at 1:00 pm EDT, 12:00 pm CDT, 11:00 am MDT and 10:00 am PDT titled “Modernized Debt Collection Communication & How to Do it Compliantly.” Denver, CO (PRWEB) June 18, 2013 Voice One powered by thē Call Center Corporation, considered an expert in the field of Message Marketing and a leading provider of messaging services, including Text and Voice, to a wide range...
read moreHow to Prevent Contact Center Fraud
Contact center fraud isn’t a huge problem — but it’s a growing one. And it’s often part of a multi-channel security assault. Here are some tips on how to prevent it. By Jeff Goldman Last year, a Pindrop Security study found there were more than 1.6 million instances of phone fraud in the U.S. between January and September of 2012, an average of almost five fraud calls per minute — and according to a recent Aite Group report, 74 percent of financial institutions say organized attacks by criminal rings are...
read moreNew Study Details How Real-World Enterprises Are Using Big Data
By Jim Hare IBM’s Institute for Business Value (IBV) and the University of Oxford just released their information-rich and insightful report “Analytics: The real-world use of big data.” Based on a survey of over 1000 professionals from 100 countries across 25+ industries, the report provides insights into organizations’ top business objectives, where they are in their big data journey, and how they are advancing their big data efforts. It also provides a pragmatic set of recommendations to organizations as they proceed down the path of...
read moreVoice One is Uncorking “The Glass of Sherry”
Voice One, a division of thē Call Center Corporation, is unveiling an educational weekly column specifically tailored to the world of messaging starring Sheri Springer, EVP of Sales. Denver, CO (PRWEB) June 13, 2013 Voice One is launching a new mailer titled “The Glass of Sherry” to be delivered each Friday. The mailer aims to provide information related to the latest and most relevant news in the Message Marketing industry. “Since Message Marketing is a new, growing industry, it is vital to be up to date,” explained Sheri Springer,...
read moreTechnology Helps Cut Call Center Hiring Costs and Reduce Turnover
By Tracey E. Schelmetic Ask any contact center manager and he or she will tell you that the single biggest problem in the contact center is high turnover. Many contact centers experience turnover as high as 50 percent per year, with some seeing turnover that nears 100 percent. This costs contact centers a great deal of time and money, since they are perpetually in recruiting, hiring and training stages. Effective call center hiring is one of the best tools of the contact center. Finding the right people can help reduce turnover and boost the...
read moreTips for reducing risks while using mobile devices
By David Jevans As our daily use of iPhones, iPads and Android devices increases, cybercriminals are focusing their efforts on attacking us as we use our mobile devices. Attackers want to get passwords to online services, including those we access with our mobile devices. Criminals know that you likely use the same password for many online services. The know that if they can gain control of your e-mail or Facebook logons, they can send convincing fraudulent messages to your contacts. Attackers know that we download many apps that can be...
read moreSix Tips for Turning Big Data into Great Customer Experiences
By Paul Dunay The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly...
read moreOn the Net, mobile outpacing home broadband
Consumer spending on mobile Net access will surpass that on home broadband connections this year, according to consulting firm PricewaterhouseCoopers. By Mike Snider Having the Internet with you on the go is so essential, that in four years, Americans will be more likely to have a mobile Internet device than wired home broadband, forecasts a new report. This year, consumer spending on Internet-connected smartphones, tablets and other devices will surpass home broadband service fees for the first time, according to PricewaterhouseCoopers’...
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