Customer relationship management (CRM) software manages your company’s interactions with customers, clients and prospects.  CRM Software organizes, automates, and synchronizes your sales, marketing, customer service, and technical support activities.  It works with hosted VoIP or premise dialer software.  Using CRM software in your call center can help you to track leads and prospects and improve close rate for your sales.   Once the sale is closed, CRM software will help you capture all contact with customers in your contact center.  CRM software provides customer data to all customer facing employees in sales, customer support, and marketing and allows them to make informed decisions on marketing strategies, cross-selling and upselling opportunities, and competitive positioning.

CRM brings together lots of pieces of information about customers, sales, marketing effectiveness, response rates and market trends.  CRM systems allow you to understand which leads convert to sales and why.  CRM provides information on customer needs and behaviors to sell more through improved close rates and to develop stronger customer relationships.  If your organization uses CRM software for all sales, marketing and customer interactions,  you can improve customer service, increase call center efficiency, cross-sell and upsell, improve close rates, streamline sales and marketing, improve customer profiling and targeting, reduce costs, increase customer loyalty and your overall profitability.

As call center experts, thē Call Center Corporation can help you to determine if this application is right for your business.